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B2B Marketing Strategy and Marketing Resources for Improved Marketing Performance

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May 07
2008

Why Email Marketing Alone is a False Economy

Posted by Simon Shah in web metrics, multi modal marketing, email marketing

Online marketing is increasingly becoming the de facto mechanism by which B2B organisations enter into dialogue and relationships with prospects and buyers. And with the increasing demand for marketers to demonstrate value to their board for every dollar/pound/euro invested and the constant need to demonstrate quality and a continuous feed at the sales pipeline level, it is now time that

Apr 30
2008

Multi Modal Approach - The New Business Imperative

Posted by Simon Shah in multi modal marketing, lead management, email marketing, demand generation, closed loop marketing

As I have been marketing B2B propositions for several technology firms, some things have become very evident and I am sure many of the points will resonate with my sales and marketing peers:

  • Complex sales with different buying influences and politics imply that as a seller, you are going to have multiple points of touch before you close the sale. I like the term ‘moments of truth' to explain that

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