| Simon Shah's Blog | |
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May 23
2008
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The significance of the term ‘value' when considering marketing cannot be underestimated and signifies the association in the mind of the prospect organisation of the vendor's 'total marketing offering' against its cost and will most likely be compared to similar direct competitive offerings as well as some indirect offerings in the marketplace. The key term here is ‘total marketing offering' and
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Apr 28
2008
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I was recently directed to an article suggesting that Trader Joes, MTV and iPod were all born during times of recession and if handled correctly a downturn can be a good thing for a company. The article went on to suggest that whilst everyone else may be turning their backs on advertising, companies should be advertising more.
I am not sure it is totally correct to suggest that if handled
