| Simon Shah's Blog | |
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May 16
2008
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I have seen quite a few hit and miss lead scoring solutions in the B2B world. Hot/Warm/Cold. ‘A' lead, ‘ B' lead, ‘C' leads and so on but whilst this type of categorization might well be appropriate for organisations who just don't generate the quantity of leads to warrant time and attention for more sophisticated methods, such scoring solutions can become problematic due primarily for the
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May 11
2008
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B2B sales can be very complicated and protracted affairs and involve multiple points of touch at different stages. To add to the complexity, they can be with different organisational stakeholders at different points in the sales cycle.
As a marketer your job does not stop at the brand awareness building stage but you should enter into a dialogue with your future customers well into close stages
