| Simon Shah's Blog | |
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May 07
2008
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Online marketing is increasingly becoming the de facto mechanism by which B2B organisations enter into dialogue and relationships with prospects and buyers. And with the increasing demand for marketers to demonstrate value to their board for every dollar/pound/euro invested and the constant need to demonstrate quality and a continuous feed at the sales pipeline level, it is now time that
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May 01
2008
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A high tech firm was looking to prioritize their plans for the coming year. The full senior management team was in attendance. In reviewing their efforts the head of marketing noted that they were averaging 12,000 hits per month on the company web site.
Unfamiliar with the term, the CFO asked what ‘hits' were and before the marketing executive could answer the sales executive said. "It's an
