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"Creating Customer and Shareholder Value Through Connected Marketing"

Recommended reading for savvy marketers covering aspects of B2B marketing strategy, marketing value, demand generation, marketing performance and more.
I once used the word OBSOLETE in a headline, only to discover that 43% of housewives had no idea what it meant. In another headline I used the word INNEFABLE only to discover that I did not know what it meant myself.
Read my review of SalesForce and how they created their own 'Blue Ocean' to bypass the competition. How are you creating your Blue Ocean? Learn more... 
