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Apr 28
2008

Organisation Strategies In a Downturn

Posted by Simon Shah in valuemarketing innovationmarketing in a recessiondownturn strategies

I was recently directed to an article suggesting that Trader Joes, MTV and iPod were all born during times of recession and if handled correctly a downturn can be a good thing for a company. The article went on to suggest that whilst everyone else may be turning their backs on advertising, companies should be advertising more.

I am not sure it is totally correct to suggest that if handled

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